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MICE tourism is the term used to describe business travel for conferences, exhibits, meetings, and incentives. It is a subsector that has shown impressive expansion. The Rwanda Convention Bureau (RCB) reported in its most recent report that MICE tourism generated at least $95 million in 2023, up 48% from 2022. The primary drivers of this growth were the expansion of the RwandAir network and sports marketing.

It is clear that this industry has a tonne of untapped potential. All it needs to do is be realised. It is anticipated that the MICE market will expand globally, from its estimated $916 billion in 2019 to $1,439 billion in 2025 and $1,780 billion in 2030.

MICE Tourism in Rwanda

MICE is promoted by the Rwanda Convention Bureau (RCB) in Rwanda. Rwanda is an ideal travel location that makes it easy to organise conferences, events, exhibitions, meetings, and incentives. At every stage of the planning process, international event planners, buyers, incentive, association, and conference organisers can receive free, unbiased advice, guidance, and support from the Rwanda conference Bureau, which represents the best interests of Rwanda’s MICE industry stakeholders.

The purpose of the Rwanda Convention Bureau, which was founded in 2014, is to market Rwanda as a top destination that can accommodate your upcoming meetings, incentives, conferences, or events (MICE) demands.

The Rwanda Convention Bureau offers a wide range of services to assist individuals and/or organisations in organising their events, including conferences, incentive travel, general assemblies, and international conventions. Being the go-to source for information, support, and objective counsel on hosting and planning MICE / business events in Rwanda, RCB is essential to its operations.

The International Congress and Convention Association’s (ICCA) Africa chapter includes Rwanda Convention Bureau as a member.

MICE Tourism in Rwanda

Since its debut in 2016, Rwanda’s premier events venue, the recognisable Kigali Convention Centre (KCC), has become one of the most sought-after MICE destinations in East Africa. A genuine Rwandan household is reflected in the intricate design. With a capacity of 2600 people, the dome-shaped Auditorium imitates a cottage in the Kings Palace, while the hotel’s architectural façade is modelled by a traditional, vibrantly coloured woven basket. The centre has state-of-the-art features like high-speed internet, audio-visual equipment, and cutting-edge technology, all attributes of a top-notch establishment, despite this reference to the past.

Rwanda, a nation in the middle of Africa, is among the safest destinations for tourists. Rwanda has bounced back from a horrific history, welcomed visitors with open arms, and is home to many intriguing and undiscovered locations, such as the stunning Lake Kivu and its islands, modern cities, and rural villages.

conference in Kigali

Rwanda’s tourism scene is characterised by impressive lakeside resorts, a wide range of five-star international hotels, a booming art and retail sector, and an exciting nightlife. The greatest place in the world to deploy your most senior employees is Rwanda.

The success of the event for your incentive achievers is determined by the unique accomplishments and the wonderful experiences created. Each and every guest who leaves The Remarkable Rwanda Experience will take away unforgettable memories that will tantalise their senses.

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